Reports
AI-generated performance reports and analytics
Reports
What are Reports?
Reports are AI-generated performance summaries that analyze your call data and provide actionable insights. Instead of manually reviewing metrics, reports synthesize patterns and highlight what matters.
Use reports to:
- Understand overall performance trends
- Identify common issues
- Find coaching opportunities
- Share insights with stakeholders
Report Types
TotalView AI can generate reports at different scopes:
| Scope | Analyzes | Best For |
|---|---|---|
| Campaign | All calls in a campaign | Overall performance review |
| Segment | Calls matching saved filters | Focused analysis |
| Check | Performance of a specific check | Check effectiveness review |
| Calls | A selected set of calls | Ad-hoc analysis |
Generating a Report
Campaign Report
Analyze overall campaign performance:
- Navigate to your campaign
- Click Reports in the navigation
- Click Generate Report
- Select Campaign Report
- Optionally adjust the date range
- Click Generate
[SCREENSHOT: Generate report dialog with scope and date options]
Segment Report
Analyze a subset of calls:
- Go to campaign Reports
- Click Generate Report
- Select Segment Report
- Choose a saved segment (or create filters)
- Click Generate
Learn More: Segments are saved filter combinations. Create them from the Calls page.
Check Report
Analyze a specific quality check:
- Go to Checks in your campaign
- Click a check to view details
- Click Generate Report
- Set the date range
- Click Generate
Report Contents
Each report includes several sections:
Executive Summary
A brief overview (2-3 paragraphs) covering:
- Overall performance assessment
- Key achievements
- Primary concerns
- Top recommendations
Performance Metrics
Quantitative data:
| Metric | Description |
|---|---|
| Total Calls | Number of calls analyzed |
| Average Score | Mean quality score |
| Pass Rate | Percentage of checks passed |
| Score Distribution | Breakdown by score ranges |
| Trend | Comparison to previous period |
Check Performance
Analysis of each quality check:
| Check | Pass Rate | Avg Score | Trend |
|---|---|---|---|
| Opening Greeting | 92% | 87.5 | ↑ |
| Customer Verification | 78% | 72.1 | ↓ |
| Issue Resolution | 85% | 81.3 | → |
Common Issues
The AI identifies recurring problems:
- Pattern description
- Frequency
- Example calls
- Suggested remediation
Agent Performance
If agents are linked:
| Agent | Calls | Avg Score | Top/Bottom Performer |
|---|---|---|---|
| John S. | 45 | 88.2 | Top |
| Jane D. | 38 | 71.5 | — |
| Mike J. | 52 | 65.4 | Bottom |
Recommendations
Actionable suggestions based on findings:
- Immediate actions — Address critical issues now
- Short-term improvements — Focus areas for next week/month
- Long-term strategies — Structural changes to consider
Viewing Reports
Report List
Access all generated reports:
- Go to campaign Reports
- View the list of reports with:
- Report name/type
- Generated date
- Scope
- Actions
Report Detail
Click a report to view:
- Full report content
- Interactive sections
- Export options
- Delete option
[SCREENSHOT: Report viewer showing executive summary and metrics]
Interpreting Results
Score Trends
| Trend | Meaning | Action |
|---|---|---|
| ↑ Improving | Scores going up | Recognize what's working |
| → Stable | Consistent performance | Maintain current efforts |
| ↓ Declining | Scores going down | Investigate and intervene |
Pass Rate Thresholds
| Pass Rate | Interpretation |
|---|---|
| 90%+ | Excellent — check is being followed consistently |
| 70-89% | Good — room for improvement |
| 50-69% | Concerning — needs attention |
| <50% | Critical — immediate action required |
Confidence in Findings
Reports indicate confidence based on:
- Sample size (more calls = higher confidence)
- Consistency of patterns
- Statistical significance
Tip: Be cautious with reports on small samples (<20 calls).
Exporting Reports
Available Formats
| Format | Best For |
|---|---|
| Sharing, printing, presentations | |
| JSON | Integration, data analysis |
How to Export
- Open the report
- Click Export
- Select format
- Download the file
Report History
All generated reports are saved:
- View past reports any time
- Compare reports across time periods
- Track improvement over time
Retention
Reports are retained indefinitely unless manually deleted.
Deleting Reports
- Open the report
- Click Delete
- Confirm
Note: Deleting a report doesn't affect the underlying call data.
Scheduled Reports (If Available)
Some organizations can schedule automatic reports:
Setting Up a Schedule
- Go to Reports
- Click Scheduled Reports
- Click Create Schedule
- Configure:
- Report type
- Frequency (daily, weekly, monthly)
- Recipients (email addresses)
- Save
Managing Schedules
View and edit scheduled reports from the Reports page.
Report Costs
Reports consume AI tokens:
| Component | Tokens Used |
|---|---|
| Data analysis | Based on call count |
| Narrative generation | Based on report length |
View token usage in Settings → Usage.
Best Practices
When to Generate Reports
| Frequency | Report Type | Purpose |
|---|---|---|
| Weekly | Campaign Report | Track progress, identify emerging issues |
| Monthly | Campaign + Segment | Comprehensive review, stakeholder updates |
| Quarterly | Campaign | Long-term trends, strategic planning |
| As needed | Check Report | Investigate specific issues |
Sample Size
- Minimum: 20 calls for meaningful patterns
- Recommended: 50+ calls for reliable insights
- Ideal: 100+ calls for high confidence
Acting on Insights
- Read the executive summary — Get the big picture
- Review recommendations — Prioritize actions
- Check agent data — Identify who needs support
- Plan interventions — Schedule coaching, update training
- Track progress — Compare future reports
FAQ
How long does report generation take?
Typically 1-3 minutes, depending on the number of calls analyzed.
Can I regenerate a report?
Yes. Generate a new report with the same scope. Old reports remain for comparison.
Can I customize what's in a report?
Not currently. Reports use a standard template. You can generate different scopes (campaign, segment, check) for different focuses.
Are reports updated automatically?
No. Reports are snapshots at generation time. Generate new reports to see updated data.
Who can see reports?
All Admins and Members in your organization can view reports. Reports are not visible to agents.
Can I share reports externally?
Yes. Export as PDF and share the file. Be mindful of sensitive data.
What if I have no calls in the date range?
The report will indicate insufficient data. Expand the date range or wait for more calls.
Do reports include audio or transcripts?
No. Reports include metrics, summaries, and insights. For specific call details, use the call detail page.
Related Documentation
- Campaigns - Campaign-level reporting
- Quality Checks - Check performance analysis
- Agents - Agent performance in reports
- AI Copilot - Interactive analytics alternative